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Olay To Roll Out CC Creams

Next-level, BB-style formulations to hit mass market in October.

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By: TOM BRANNA

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As a leader in skin care with an eye for emerging trends, Olay is bringing the first-ever mass market CC line of products to the United States beginning in October 2012. CC, or Color & Correct, Creams have started to emerge in Asia as a new category and are designed for women who love BB Creams for their ability to provide a quick, flawless finish but are seeking skincare solutions that deliver long-term benefits, according to the company. The Olay Total Effects CC Tone Correcting Line t...

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